Explora Journeys, the luxury lifestyle travel brand of the MSC Group, has unveiled Explora Club, a five-tier loyalty programme designed to reward and elevate the guest experience. Available immediately, the programme introduces a range of exclusive benefits across Classic, Silver, Gold, Platinum, and Diamond levels.
The launch of Explora Club marks a major milestone in the brand’s evolution, offering loyal guests access to enhanced privileges, personalised rewards, and unique onboard and onshore experiences.
How Explora Club Works
Membership levels are based on the number of weighted nights sailed, multiplied by suite category. Guests can also earn points through pre-booked Destination Experiences, onboard spending, Ocean Wellness treatments, dining experiences, boutique purchases, and more.
Explora Club status tiers:
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Classic
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Silver
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Gold
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Platinum
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Diamond
The higher the tier, the more exclusive and enriching the benefits become.
Key Benefits of Explora Club
Thoughtful Gifts & Surprises
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Personalised welcome gifts (Classic and above)
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Signature loyalty mementoes
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Birthday surprises (Silver and above)
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Special turndown treats (Gold and above)
Journey Credit & Member Savings
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Exclusive loyalty member offers (Classic and above)
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Onboard boutique discounts
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Savings on future journeys (Silver and above)
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Journey Experience Credit for Ocean Wellness and excursions (Platinum and above)
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Complimentary week-long journey for two guests (Diamond level)
Pre-Journey Privileges
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Early access to new voyage collections
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Member-only area on explorajourneys.com
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Dedicated support at the Explora Experience Centre (Silver and above)
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Complimentary suite upgrade and private airport transfer (Diamond level)
Exclusive Events & Experiences
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Cocktail party with the ship’s leadership (Silver and above)
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Diamond-only President’s Journey and curated culinary events, including Chef’s Kitchen and caviar tastings
Elevated Onboard Services
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Welcome from the ship’s General Manager (Silver and above)
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Complimentary laundry service (Gold and above)
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Behind-the-scenes ship tours (Platinum and above)
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Private shopping experiences (Diamond level)
Loyalty That Travels With You: Status Match Available
Guests who are members of other luxury cruise loyalty programmes can take advantage of Explora Club’s Status Match, allowing them to join at an equivalent level on their first journey with Explora Journeys.
‘My Explora’ Platform Coming in 2025
From July 2025, all Explora Club members will gain access to a personalised ‘My Explora’ dashboard, where they can track their loyalty level, view benefits, and see past voyages. Importantly, all past sailings will count towards their loyalty status.
A Word from Explora Journeys’ Global President
“The launch of Explora Club marks a significant milestone in the evolution of our dynamic and rapidly growing brand. It is our way of celebrating the loyalty and trust of our guests – those who have embraced our vision from the very beginning and those just beginning their journey with us today,” said Anna Nash, Global President of Explora Journeys.
“Inspired by our philosophy – defined by ultra-elegant experiences, impeccable personal service and seamless cultural discovery – Explora Club goes beyond rewards. It offers thoughtful privileges and unforgettable experiences that nurture the emotional connection we are proud to share – both with our guests and with the ocean itself.”
For more information on Explora Journeys, please see our website sovereigncruise.co.uk or to book at the guaranteed lowest fares, please call us on 03331 224466.